EN07-L18W2

EN07-L18W2At first glance, Extra Normal is an elegant, minimal watch. But things are not quite so simple. A subtle effect is taking place as elusive numbers pass in and out of view as time progresses. The hour hand is actually a disk making up the watchs face. This disk has a window through which the numbers on the dial underneath are exposed during its hour. The Extra Normal Series was our first product launched in 2006. With its simplicity, and honest use of

With its simplicity

The Extra Normal Series was our first product launched in 2006

It was made to fill a void in the market of premium minimal watches for women

and its overall silhouette have been completely streamlined

Though both versions have their own distinctive styling

minimal watch

This watch gives the archetypal seven-segment digit the respect it deserves

It was first shown in 2006 along side our iconic Extra Normal watch range at my brand’s launch exhibition

This was only intended to be a one-off

At first glance

but appears to have a greater volume as its sharply tapered contour reveals much more of the case surface than is usually seen

and Hibi Ø32 watch