Predictably Irrational: The Hidden Forces that Shape Our Decisions By Dan Ariely

Predictably Irrational: The Hidden Forces that Shape Our Decisions By Dan ArielyWhy do our headaches persist after taking a cheap painkiller but disappear when we take a more expensive one? Why does recalling the Ten Commandments reduce our tendency to he, even when we couldn't possibly be caught? Why do we splurge 00 an expensive meal but cut out vouchers to save twenty five pence on a tin of soup? When it comes 10 making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are

It is an investigation that will reveal a life haunted by lies

' Refinery 29'Very powerful

so platonic pals it is

who has made and lost his money in cryptocurrency

while hopelessly socially inept

devastated and vengeful

This book has been the outcome of the contributions of eight scholars working in the disciplines of anthropology

He accompanies and befriends an old Tibetan lama in search of a mythical river to gain enlightenment

The Present volume is part of a series entitled World Spirituality: An Encyclopedic History of the Religious Quest

the Guardian

they overturn our view of human history

both personally and professionally