EN22-M20SS

EN22-M20SSAt first glance, Extra Normal is an elegant, minimal watch. But things are not quite so simple. A subtle effect is taking place as elusive numbers pass in and out of view as time progresses. The hour hand is actually a disk making up the watchs face. This disk has a window through which the numbers on the dial underneath are exposed during its hour. The Extra Normal Series was our first product launched in 2006. With its simplicity, and honest use of

This clock was produced around 2010 to complement our original Extra Normal watch range

This was discontinued a few years later so that we could strictly focus on wristwatches

But things are not quite so simple

but due to its overwhelming response at the show

This disk has a window through which the numbers on the dial underneath are exposed during its hour

It was first shown in 2006 along side our iconic Extra Normal watch range at my brand’s launch exhibition

they instinctively work well together as a great set for couples

At first glance

This was only intended to be a one-off

as it is entirely made of simple 2D pieces that snap together for easy assembly

as was originally made for an exhibition in 1997

You can see that this was conceived of by a graphic designer