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Management and Marketing of Wine Tourism Business Theory, Practice, and Cases - Marianna Sigala, Richard N. S. Robinson
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Management and Marketing of Wine Tourism Business Theory, Practice, and Cases - Marianna Sigala, Richard N. S. RobinsonManagement and Marketing of Wine Tourism Business: Theory, Practice, and Cases by Marianna Sigala and Richard N. S. Robinson provides a comprehensive examination of wine tourism management, marketing strategies, and real world applications. This essential resource combines theoretical insights with practical examples, offering readers in depth knowledge on creating successful wine tourism experiences. Featuring global case studies, strategic
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